Insurance coverage Cares: Group mentioned social isolation is an “monumental menace” to the 700,000 individuals over 70 residing with dementia.

Insurance coverage United Towards Dementia (IUAD) has launched an emergency fundraising attraction amid the Covid-19 outbreak.

IUAD mentioned that social isolation practices triggered by the continued pandemic are an “monumental menace” to individuals residing with dementia.

Folks over 70 have been suggested to isolate for 12 weeks as a precautionary measure, and IUAD mentioned that round 700,000 individuals on this age group reside with dementia.

The group inspired members of the insurance coverage trade to donate to the Alzheimer’s Society the place attainable.

Chris Wallace, IUAD chair, mentioned: “As an trade that exists to help individuals in occasions of disaster we merely can’t let individuals with dementia and their carers face this alone. We’re asking you on their behalf to take motion.

“Nevertheless huge or small, each donation will allow Alzheimer’s Society to proceed to ship on-line and cellphone companies, an important lifeline for individuals with dementia at this horrifying and unprecedented time.”

Alice Hardy, head of growth on the Alzheimer’s Society, added: “‘Our prime precedence is the wellbeing of everybody affected by dementia, which signifies that we now have no selection however to droop our face-to-face companies to maintain everybody as secure as attainable from Covid-19.

“As an alternative, we should ramp up our companies over the cellphone and on-line in order that we are able to nonetheless attain the individuals who want us and reply to extra individuals than ever earlier than. Your help will imply we are able to do precisely that.”

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